Yuhei Inoue is a reader (associate professor) in sport management in the Department of Economics, Policy and International Business at Manchester Metropolitan University in the UK. In his research, he seeks to understand how sport events and organizations may contribute to the promotion of personal and social well-being. To date, he has published over 45 articles in leading academic journals in sport management and related disciplines. Dr Inoue is on the editorial board of multiple academic journals and served as guest co-editor of a special issue of the Journal of Sport Management, entitled “Transformative Sport Service Research: Linking Sport Services with Well-Being”, published in July 2020.